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idegy: Who We Are

Branded Merchandise. Creative. Experience-Led Execution. For Sports Teams + Corporate Brands. idegy is an integrated branded merchandise partner with a built-in creative engine through idegystudio — helping sports organizations and corporate brands turn everyday touchpoints into lasting memories through intentional product strategy, design, and execution. From custom development and creat...
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idegy Brings Iconic Hasbro Brands Into Professional Sports Nationwide

Columbus, Ohio – February 26, 2026 — idegy, a strategy-driven branded merchandise agency with integrated creative design services, announced today a new licensing relationship with Hasbro, a leading games, IP and toy company. The agreement enables idegy to develop officially licensed merchandise programs featuring Hasbro’s globally recognized brands for professional sports teams across the Unit...
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30 YEARS OF IDEGY

30 Years of Fueling the Fan & Igniting Brands What started with bootleg t-shirts at Grateful Dead shows—and a bold decision to leave the University of Arizona junior year to chase a dream—has grown into a top branded merchandise agency, trusted by global brands and elite sports franchises.

We’ve weathered the dot-com bust, 9/11, the financial crisis, and a global pandemic. And t...
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Important Update: Tariff Changes and how idegy Can Help

We want to keep you informed about important tariff changes that may impact your merchandise and sourcing strategies. As of March 4, 2025, new tariffs on imports from Canada, Mexico, and China have gone into effect: 25% tariff on imports from Mexico and Canada Additional 10% tariff on imports from China. These tariffs are in addition to existing duties, lea...
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idegy Expands Its Roster with New Partnerships in Professional Sports

We're thrilled to announce that idegy has officially teamed up with four powerhouse teams: the Columbus Blue Jackets, New Jersey Devils, Charlotte Hornets, and Vegas Golden Knights. As their exclusive branded merchandise partner, we’re here to amplify their fan engagement, ignite excitement, and deliver unforgettable experiences beyond the game. Turning fans into superfans. Columb...
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Adapting to expected tariff changes: A proactive approach with idegy

At idegy, we value transparency and proactive communication with our clients. Recent developments regarding anticipated tariff changes could influence the promotional products sector, and we want to keep you informed. President-elect Trump unveiled a plan to increase tariffs via executive order; the proposed tariffs include a 25% increase on goods imported from Mexico and Canada, along...
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Update on the Port Strike – We’ve Got You Covered

We wanted to keep you informed about the current port strike and how we’re managing things at idegy to ensure your orders stay on track. Here’s what we’re doing: Proactive Planning: We primarily use West Coast ports, and none of our shipments are currently affected by the strike. Alternative Freight Solutions: idegy offers a variety of freight options, includ...
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