Category: General News

The holidays are about more than what you give. They’re about how you make people feel. Unwrapped: The 2026 Holiday Collection brings together thoughtful gifts, custom details, and memorable brand moments designed for employees, clients, partners, and fans. From cozy favorites and elevated apparel to food, tech, travel essentials, and packaging that makes the experience […]... Read More

idegy and FEVO Announce Preferred Partnership to Bring Iconic IP to the Fan Experience Collaboration creates new opportunities for teams to build ticketed theme nights, promotions, merchandise and fan engagement programs around culturally relevant brands and icons. Columbus, Ohio, October 21, 2026: idegy, a strategy-driven branded merchandise agency serving professional sports organizations and Fortune 500 […]... Read More

idegy Announces Licensing Agreement with Sports Illustrated Iconic Sports Brand Creates New Opportunities for Teams, Sponsors and Fan Engagement Columbus, Ohio – September 30, 2026 – idegy, a strategy-driven branded merchandise agency serving professional sports organizations and Fortune 500 brands, today announced a licensing agreement with Sports Illustrated, creating new opportunities to bring one of […]... Read More

Go beyond standard decoration with apparel designed around your brand, your audience, and your moment. There’s a big difference between adding your logo to an existing garment and creating apparel designed specifically for your brand. With idegy Cut N Sew, customization starts before the product is made. Colors. Patterns. Artwork. Placement. Labels. Trim. Details. Instead of working […]... Read More

idegy Brings Elvis Presley™ and Marilyn Monroe™ to the World of Sports From music and fashion to culture and entertainment, idegy is creating new ways for teams, venues and partners to bring two of the world’s most recognizable icons into the live fan experience. COLUMBUS, OH: idegy, a strategy-driven branded merchandise agency serving professional sports […]... Read More

Turn Branded Merchandise Into an Experience They’ll Never Forget. Create a one-of-a-kind activation where guests personalize premium merchandise with custom patches designed around your brand. From creative direction and custom patch design to on-site execution, the idegy Patch Bar™ transforms branded merchandise into an experience your audience will remember long after the event ends. The […]... Read More

Ready to Bring Your Custom Monopoly Game to Life? Request Your Personalized Quote Complete the form below to receive pricing based on the custom Monopoly experience that’s right for your organization. Once submitted, our team will review your request and provide a tailored quote. Required fields are marked with an asterisk. Not sure where to […]... Read More

The Season Starts Before It Begins. The busiest time of year doesn’t start with the holidays. It starts now. The strongest brands aren’t scrambling in October or searching for last-minute gifts in November. They’re planning ahead—thinking beyond a single product and building experiences that create meaningful connections with employees, clients, partners, and fans. Whether you’re […]... Read More

Major league sports don’t need more merchandise. They need merchandise that fans remember. The kind that becomes part of the experience. Part of the story. Part of the reason they come back season after season. That’s where custom comes in. At idegy, we leverage a global network of manufacturing partners, overseas production expertise, and hands-on […]... Read More

A branded product is nice. A thoughtfully curated experience? That’s memorable. As summer calendars fill with employee appreciation events, intern programs, volunteer initiatives, and company outings, organizations are looking for meaningful ways to connect without adding complexity. That’s where kitting comes in. Why Kits Work A single product can make an impression. A kit creates […]... Read More

In a world built around speed, people are craving something real again. For years, brands focused on making everything faster. Digital campaigns. Virtual meetings. Automated experiences designed to keep people constantly connected. And while technology changed the way we work and communicate, it also changed the way people experience brands. Everything became easier to access. […]... Read More

Where brand moments turn into business. WHERE IT STARTS It rarely starts in a meeting. More often, it begins in the in-between—after an event, during a conversation, in a moment that wasn’t meant to be about business at all. What starts as casual becomes something more, and that’s where brands either show up naturally… or […]... Read More