idegy and FEVO Announce Preferred Partnership to Bring Iconic IP to the Fan Experience
Collaboration creates new opportunities for teams to build ticketed theme nights, promotions, merchandise and fan engagement programs around culturally relevant brands and icons.
Columbus, Ohio, October 21, 2026: idegy, a strategy-driven branded merchandise agency serving professional sports organizations and Fortune 500 brands, today announced a preferred partnership with FEVO, creating new opportunities for sports organizations to connect ticketing, licensed intellectual property, merchandise and fan engagement into one cohesive experience.
Through the relationship, idegy and FEVO will work together to develop co-promoted, IP-driven programs that give teams and venues new ways to build excitement around games, theme nights and special events.
The collaboration brings together FEVO’s ticketing platform and idegy’s growing portfolio of licensed brands and cultural icons, including Sports Illustrated®, HASBRO®, Elvis Presley™ and Marilyn Monroe™**, with the ability to incorporate additional properties as idegy’s licensing portfolio expands.
The result is a new way for teams to think about licensed IP — not simply as merchandise, but as the foundation for a complete fan experience.
From an Elvis-inspired theme night or a HASBRO®-driven family promotion to a Sports Illustrated® activation, the partnership creates opportunities to connect the ticket purchase with merchandise, storytelling and memorable in-venue moments.
“Sports fans don’t experience culture in separate lanes. Music, entertainment, nostalgia and sports all intersect,” said Matthew Grossman, President of idegy. “Our relationship with FEVO gives teams another way to bring those worlds together. We can take recognizable IP and build it into an experience that starts before fans enter the venue and continues long after the event is over.”
For idegy, the partnership represents another step in its strategy to bring culturally relevant intellectual property into professional sports through merchandise, promotions, hospitality, sponsorship activations and fan engagement.
For teams, it creates an opportunity to develop programs that go beyond a traditional giveaway by pairing a compelling creative concept with ticketing and licensed merchandise.
Betty Tran, President of FEVO: “We’re excited to partner with idegy to give our partners even more opportunities to create truly unique, differentiated Offers for their fans. Fans are buying a ticket to be part of a memorable experience. By building legendary properties directly into the ticketing and merchandise journey, we can help turn any game or event into something fans feel compelled to be part of.”
The preferred partnership is non-exclusive and allows both companies to continue working across their respective networks while collaborating on programs where idegy’s licensed properties and FEVO’s platform can create additional value for teams, venues and fans.
Turning IP Into an Experience.
The idegy + FEVO relationship opens the door to a range of potential programs, including:
- IP-driven theme nights and special events
- Ticket + merchandise offers
- Limited-edition licensed products
- Collectibles and commemorative merchandise
- Family and entertainment-focused promotions
- Sponsor-supported activations
- Premium fan experiences
- In-venue and pre-event engagement
The objective is simple: give teams more ways to create an event fans want to attend — and an experience they remember afterward.
Be Memorable Beyond the Moment.
About idegy
idegy is a strategy-driven branded merchandise agency helping organizations create stronger connections through merchandise, licensed IP, creative experiences and strategic brand activations. Working across professional sports and leading corporate brands, idegy combines strategy, creative, sourcing, technology and fulfillment to turn branded merchandise into experiences designed to be memorable beyond the moment.
About FEVO
FEVO is the leading e-commerce platform for live events, connecting premium brand IP and unique inventory directly to fans, creators, and global distribution channels. Through its enterprise ecosystem and frictionless Social Checkout™, FEVO empowers organizations to sell smarter—pairing ticket offers with branded merchandise, exclusive packages, and smart fan incentives that drive viral group buying. Trusted by hundreds of elite sports, music, and entertainment partners, FEVO turns standard e-commerce into memorable, shared fan experiences. To learn more, visit FEVO.com.