Category: News Public

Where Tickets Meet the Experience.

Posted on Thursday Oct 22 2026 at 9:00 AM by

idegy and FEVO Announce Preferred Partnership to Bring Iconic IP to the Fan Experience Collaboration creates new opportunities for teams to build ticketed theme nights, promotions, merchandise and fan engagement programs around culturally relevant brands and icons. Columbus, Ohio, October 21, 2026: idegy, a strategy-driven branded merchandise agency serving professional sports organizations and Fortune 500 […]... Read More

A NEW CHAPTER IN SPORTS. FROM THE PAGE TO THE STADIUM.

Posted on Wednesday Sep 30 2026 at 5:00 AM by

idegy Announces Licensing Agreement with Sports Illustrated Iconic Sports Brand Creates New Opportunities for Teams, Sponsors and Fan Engagement Columbus, Ohio – September 30, 2026 – idegy, a strategy-driven branded merchandise agency serving professional sports organizations and Fortune 500 brands, today announced a licensing agreement with Sports Illustrated, creating new opportunities to bring one of […]... Read More

Two Icons. One New Stage.

Posted on Wednesday Sep 16 2026 at 5:00 AM by

idegy Brings Elvis Presley™ and Marilyn Monroe™ to the World of Sports From music and fashion to culture and entertainment, idegy is creating new ways for teams, venues and partners to bring two of the world’s most recognizable icons into the live fan experience. COLUMBUS, OH: idegy, a strategy-driven branded merchandise agency serving professional sports […]... Read More

idegy: Who We Are

Posted on Tuesday Feb 24 2026 at 2:05 PM by

Branded Merchandise. Creative. Experience-Led Execution. For Sports Teams + Corporate Brands. idegy is an integrated branded merchandise partner with a built-in creative engine through idegystudio — helping sports organizations and corporate brands turn everyday touchpoints into lasting memories through intentional product strategy, design, and execution. From custom development and creative design to kitting, fulfillment, and large-scale program […]... Read More

Sports Business Journal Feature

Posted on Wednesday May 14 2025 at 9:31 AM by

30 YEARS OF IDEGY

Posted on Thursday May 01 2025 at 9:58 AM by

30 Years of Fueling the Fan & Igniting Brands What started with bootleg t-shirts at Grateful Dead shows—and a bold decision to leave the University of Arizona junior year to chase a dream—has grown into a top branded merchandise agency, trusted by global brands and elite sports franchises. We’ve weathered the dot-com bust, 9/11, the […]... Read More

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